- April 2026: Household finance measures plunge as consumer confidence falls for the second month in a row
- The Iran war and travel: How consumer sentiment towards Dubai, Israel, Turkey, and the United States has been affected since the start of the conflict
- Sephora’s return to the UK is resonating with male consumers
- Where does political opinion stand ahead of the 2026 local and devolved elections?
- More trips, bigger budgets, diverse experiences: Inside affluent travel
- Weißer Spargel: Vor allem bei Älteren beliebt
- What’s behind Xiaomi’s rising Ad Awareness in Indonesia?
- Quality appears besides price
- Food shopping: Weekend Surge and Midweek Online Boom
- Love, Boycotts, and a Spring That Won’t Sit Still!
- Europeans say national governments and EU handling energy prices badly
- Crufts “controversy” boosts visibility but weakens sentiment for The Royal Kennel Club
- Where does political opinion stand in Wales, ahead of the 2026 Senedd election?
- The effects of economic and socio-political conditions
- The First YouGov Business Brunch Exceeded Expectations
- FMCG market is growing again in Bulgaria— but inflation did most of the work
- Americans’ favorite planet other than Earth? It's Mars
- While both political parties are unpopular, Democrats have a lead in the race for Congress
- YouGov News Tracker: 26 - 27 April 2026
- Most Americans say partisan gerrymandering should not be allowed
- The share of Americans who strongly approve of Donald Trump's job handling hits a new low for his second term
- Gerrymandering, political parties, and Donald Trump's weakening support: April 24 - 27, 2026 Economist/YouGov Poll
- FMCG in Central & Eastern Europe: Trends, Insights, and Opportunities
- When Shoppers Don’t Shop More—But Spend Differently
- Slovak Shoppers Under Pressure: Consolidation, Promotions, and New Player
- What does the public think about MPs defecting?
- [APAC webinar] Debt, savings, and investing in 2026: The new consumer squeeze
- Voting intention, 26-27 April 2026: Ref 26%, Con 19%, Lab 18%, Grn 15%, LD 13%
- YouGov’s MRP of the 2026 local elections shows Reform UK on course for significant gains in the West Midlands
- Beyond Nutrition: Gesundheit ist mehr als Proteinpulver – YouGov-Analyse zeigt Paradigmenwechsel im Gesundheitsmarkt
- Business sentiment tracker: Two in five businesses say AI adoption is important for future growth
- As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?
- The Fuel effect: Rising costs reshape how Australians live, travel and think about energy
- Would anyone do a better job than Keir Starmer?
- Reality & resilience: the Finnish shoppers’ balancing act
- KSA Biggest Brand Movers - March 2026
- India Biggest Brand Movers - March 2026
- Price, health, and values: How nordic consumers are redefining food choices
- Airfryer in Deutschland: Vom Trendgerät zum festen Bestandteil des Alltags
- How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]
- Trotz finanzieller Stabilität: Viele Deutsche halten sich mit Ausgaben und Investitionen zurück
- How do Britons feel about nuclear energy?
- Holland & Barrett ad awareness rises following ‘Back Your Body’ campaign launch
- We asked Americans what they think about 22 Palantir statements on tech and society
- Biggest Brand Movers – France – Avril 2026
- Why we treat our members as people, not a resource to be churned through
- Political favourability ratings, April 2026
- Brand analysis: Sneaker brand Hoka is gaining pace in the U.S. in 2026
- Journées Portes Ouvertes automobiles : un levier à réinventer
- Asian aspirations in Europe: Why shoppers are looking east and what it means for FMCG and retail
- MAGA Republicans are far more likely to support helping U.S. allies when thinking of help that allies might provide to the U.S.
- YouGov News Tracker: 19 - 20 April 2026
- YouGov’s MRP of the 2026 London local elections shows close races in many boroughs
- Neuer YouGov-Report: Viele Deutsche halten finanziell Schritt – doch bei Schulden, Sparen und Investieren zeigen sich große Unterschiede
- Second YouGov MRP of the 2026 Senedd elections shows a tight race between Reform UK and Plaid Cymru
- APAC Biggest Brand Movers - March 2026
- Risparmi e investimenti nel 2026: l'approccio degli italiani
- Getting by or getting ahead? Great Britain debt, savings and investment report 2026
- Getting by or getting ahead? U.S. debt, investment, and savings report 2026
- Debt, Savings & Investment Report 2026 – Deutschland
- The pope, the president, the war with Iran, Ukraine, Israel, and more: April 17 - 20, 2026 Economist/YouGov Poll
- Support for military aid to Ukraine is higher than that for military aid to Israel
- Most Americans want the U.S. to make a deal to end the war with Iran as quickly as possible
- Pope Leo XIV's views on the Iran war have more support among Americans than do Donald Trump's
- Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix
- Le abitudini di lettura in Italia: quando, come e cosa leggono gli italiani
- How AI-powered receipt scanning is enhancing shopper insights
- Mehr als Fußball: Warum die WM 2026 für Marken jetzt schon entscheidend ist
- Getting by or getting ahead? India's debt, investment, and savings report 2026
- Voting intention, 19-20 April 2026: Ref 27%, Grn 17%, Con 17%, Lab 16%, LD 14%
- Getting by or getting ahead? Australia debt, investment, and savings report 2026
- Royal family favourability trackers, April 2026
- 40 Jahre Tschernobyl: Atomrisiko wird verdrängt, kaum Vorsorge für Ernstfall – Atomkraft bleibt Spaltthema
- This poll is over the moon
- A majority of Americans support legalizing marijuana use. Support is highest among middle-aged Americans
- Why YouGov's neutrality is vital to our panel and data quality
- [On-demand UK webinar] UK's favourite auto brands: Who attracts attention, and who earns loyalty?
- [On-demand US webinar] America's favorite auto brands: Who attracts attention, and who earns loyalty?
- Polish shopper behavior: What shapes responsible buying decisions in FMCG?
- Trust in the age of generative AI
- Red Bull’s Ad Awareness surges in Australia, but Buzz and Consideration splits by gender
- YouGov South Australian poll most accurate and insightful
- What drives UK audiences to cancel their streaming subscriptions?
- Von Loyalität zu Empfehlung: Wie Treueprogramme Markenempfehler aktivieren
- Jeder zweite Deutsche ist Mitglied bei PAYBACK
- Arsenal or Man City may be the 2025/26 Premier League Champions – but they aren’t the healthiest brands in top-flight football
- How strong is UK support for rejoining the European Union?
- Where does the British public stand on cannabis in 2026?
- Nachhaltigkeit ist Gemeinschaftsaufgabe – Soziale Aspekte und Regionalität spielen in Deutschland große Rolle
- Stablecoins in the U.S.: Rising policy momentum, limited public awareness
- How men and women differ in gift-giving habits in the UK
- YouGov News Tracker
- FIFA WM 2026: Auch in Deutschland wächst das Interesse – für Marken bietet sich ein starkes Sponsoring-Umfeld
- Sweden Word of Mouth Risers 2026
- Finland Word of Mouth Risers 2026
- Norway Word of Mouth Risers 2026
- Sweden Advertisers of the Month 2026
- Norway Advertisers of the Month 2026
- Finland Advertisers of the Month 2026
- Denmark Advertisers of the Month 2026
- FIFA World Cup 2026 global brand handbook
- Döner ist bei den Deutschen beliebter als Currywurst
- FIFA World Cup 2026 global brand handbook
- Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?
- What do Britons see as the top issues locally, ahead of 2026 local, mayoral and devolved elections
- One in six Australian adults watched the Artemis II launch live, and many still believe in the value of space exploration
- Denmark Word of Mouth Risers 2026
- Neue YouGov-Studie: Preis dominiert weiterhin – neue Trends verändern das Einkaufsverhalten in Deutschland
- The Gap Opportunity: Unlocking newly measured segments with distinct drivers and dynamics
- Many Americans don't have a favorite dinosaur
- India Advertisers of the Month 2026
- India Word of Mouth Risers 2026
- [On-demand UK webinar] Insights without the team: Market research 101
- “The Gap Opportunity”: Erschließung neuer Segmente mit eigenen Treibern und Dynamiken
- Value perception keeps Southwest aloft amid recent turbulence
- UAE Advertisers of the Month 2026
- Mobilfunk-Anbieter fraenk überzeugt erstmalig mit höchster Kundenzufriedenheit
- Kundenzufriedenheits-Ranking 2026
- Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed
- YouGov FootballIndex: los clubes de La Liga vistos desde la perspectiva de marca
- YouGov News Tracker: 12 - 13 April 2026
- Iran, Trump's health, gas prices, and more: April 10 - 13, 2026 Economist/YouGov Poll
- Americans' evaluations of gas prices are tied more to their views about the Iran war than to price changes in their state
- 48% of Americans say Trump is suffering modest or significant cognitive decline
- Most Americans approve of the U.S. ceasefire with Iran
- Fast food favourites: Which QSR brands come out on top with UK consumers?
- YouGov Sonntagsfrage: AfD liegt vorn +++ Schwarz-Rot unter Druck: Union und SPD so niedrig wie seit Jahren nicht mehr
- US Biggest Brand Movers - April 2026
- America’s top fast food joints: Who wins the battle of the burger?
- How men and women in the U.S. differ in gift-giving habits
- Seven in ten NHS workers say the health service is poorly prepared for another pandemic
- Voting intention, 12-13 April 2026: Ref 24%, Con 19%, Grn 18%, Lab 17%, LD 13%
- UK Biggest Brand Movers - April 2026
- Can stablecoins find an audience in the UK?
- U.S. Advertisers of the Month 2026
- UK Advertisers of the Month 2026
- Canada Advertisers of the Month 2026
- Singapore Advertisers of the Month 2026
- Thailand Advertisers of the Month 2026
- Indonesia Advertisers of the Month 2026
- Indonesia Word of Mouth Risers 2026
- Singapore Word of Mouth Risers 2026
- Canada Word of Mouth Risers 2026
- Thailand Word of Mouth Risers 2026
- [Australia Webinar-on-Demand] Decoding Australia's financial mindsets
- First YouGov MRP of the 2026 Holyrood election suggests the SNP could win a majority
- Could Waitrose’s shoplifting saga pose a real reputational risk?
- As GAME prepares to close its remaining physical stores this month, will consumers miss the brand?
- How Discord gamers differ from general gamers in the U.S.
- YouGov News Tracker: 6 - 7 April 2026
- Apps versus SMS: Why Brits use different messaging services
- How do Scots feel about new North Sea oil and gas developments?
- Do Europeans think it was right to admit Hungary to the EU?
- Zwei von fünf Gen Z-ler halten fleischlose Ernährung für gesünder – Snacking und Convenience dominieren allerdings alltägliche Konsumentscheidungen
- Best bites 2026: UK quick service restaurant rankings
- Best bites 2026: U.S. restaurant brand rankings
- Best bites 2026: Canada QSR rankings
- Tigotà: retail Brand Mover di marzo 2026
- Krisen- und Inflationserfahrungen: Welche Reaktionen sind von den Shoppern zu erwarten, sollten die Preise wieder sprunghaft steigen?
- How Dr. Oetker drove €5.2 million in sales with a new product launch, using YouGov Shopper intelligence
- From headline to household: How conflict in the Middle East brings a new cost shock to seasoned European shoppers
- Scotland political snapshot, Spring 2026
- Rexona ist YouGovs Biggest Buzz Mover im März 2026
- Best bites 2026: Hong Kong quick service restaurant (QSR) and casual dining rankings
- Voting intention, 6-7 April 2026: Ref 24%, Con 19%, Lab 16%, Grn 16%, LD 13%
- How Brits communicate in 2026: Messaging dominates while AI use is emerging
- How popular is Donald Trump in Europe? March 2026
- Iran-Konflikt verändert Konsumverhalten in Europa nachhaltig: YouGov Price Pulse als Schlüssel zur Einordnung
- How popular are national leaders in Europe? March 2026
- Best bites 2026: KSA quick service restaurant (QSR) rankings
- Iran, Trump's approval, inflation, taxes, spending, Bondi, and more: April 3 - 6, 2026 Economist/YouGov Poll
- Bipartisan majorities say they pay too much in taxes, but views on spending are more divided
- Inflation is Americans' most important political issue — and one where Trump is particularly unpopular
- The U.S.'s war with Iran remains unpopular
- Wales political snapshot, Spring 2026
- How Johnny’s BBQ Buddies tripled its buyer base with YouGov Shopper Segmentation
- How brands can reach Gen Z: Where they spend time and what drives discovery
- How Priority Partnerships turned survey data into industry authority
- Are humans monogamous by nature? Here’s what Americans think
- Mehrheit in sechs europäischen Ländern unterstützt ein Verbot von sozialen Medien für unter 16-Jährige
- Democrats are starting to like congressional Democrats again
- Men and Republicans are more likely to take hawkish positions when they come with the label 'hawk'
- Most Europeans in six countries support banning social media for under-16s
- [On-demand IT webinar] Risparmi e investimenti nel 2026: l'approccio degli italiani
- How is the Green party's appeal changing?
- Euro numérique : la BCE avance, mais les Français restent prudents
- YouGov News Tracker: 29 - 30 March 2026
- Attitudes to ageing: One in three Britons say preventing the signs of ageing is important
- [On-demand UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze
- NIVEA oder Balea? Wie die dm-Eigenmarke von der preiswerten Alternative zur bevorzugten Marke wurde
- How do Britons feel about going to the Moon?
- Has Olympic gold translated into gains for the NHL?
- Österreicher konsumieren mehr Eier +++ Nachfrage steigt trotz höherer Preise
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